HEB Grocery Company Assignment Example | Topics and Well Written Essays - 750 words

HEB Grocery Company - Assignment Example An elaborate plan was made and a new director, John Sturm was hired speifically to lead the E-retailing project. Some good investment went into the back ground research and eventual inplimentation of the E-retailing system. Having embraced technology in its operations in the past, this did not look as a far-fetched idea, it was therefore very welcome. The system involved an overhaul of the HEB online presence; the website had to be redone to include more detailed catalog, product description, product user manuals and point of sale or check out features. Customers were expected to log in into the company’s website, make orders, pay for the orders and eventually have to good delivered at their door steps. The company went on to put up a distribution and delivery system for the products that were ordered online. This was a service that was expected to have runaway success at least on the eyes of the executives at HEB even though profit was a long term issues. It was expcted that the venture would break even in three years and remain into the future. This optimism caused the team to overlook various anormalies that were quite glaring from the word go. Key among the anormalies was the cost implecations of the venture. A rough estimate of the cost indicated that the company would spend up to $5 to pick a customer’s order in the store, and $10 to deliver it to their home. This translated into 15% more overhead cost. The other issue was the cost of maintaining the E-retail system not to mention the cost of putting up a delivery system. Despite these bottle-necks, the company went ahead with the project and on 8th march, 2000; Mr. Fully Clingman (The COO) through a memo to all departments announced the restructuring of management to accommodate the new venture. The rest of the members of staff were equally elated at the prospets of the new system of doing business. In the following months the company would engage in pilot implementations even as they gaged the customer response. Mr. Sturm, the director incharge of HEB.com argued strongly in favour of the project saying that the creation of a transactional pharmacy would enable HEB to leverage existing assets. As well as develop e-commerce expertise, and thus begin to build an online customer base that could be transitioned to online groceries. In retrospects, it’s true that HEB focused more on the company and what they wanted to do in light of what their competitors were doing and consequently lost touch with the customer. One of the strengths that had brought HEB to its current status at the time was its close engagement with the customers. Especially its Community service activities and customer loyalty programs. These are thing that the customers and the community valued so much yet they were going to have to forfeit them in favor of E-retailing. The shopping expirience of walking into a grocery store and picking what you want according to your preference woud also be compr omised. Another very important factor was the kind of goods that people would buy from the grocery store. These were goods that were easily perishable and are usually need fresh; this could not be quaranteed on the E-retailing system due to the transportation factor. The extra over head cost of picking and delivering a product to a consumer from the E-retail system was quite high. 15% over and above the usual cost meant that only those who were extreamly staved for time and had loads of cash would embrace the system. The final and the most important factor was the expected income returns from the project Vis a vie the time to took to break even. Even though profits

Hospitality Management Essay Example | Topics and Well Written Essays - 500 words - 12

Hospitality Management - Essay Example The other important thing that I have learnt from this course is that managers have a very important role to foster organizational commitment among the members of the company. This significantly helps the members to identify with the company. There are various steps that can be taken in order to create commitment among the employees. It is important to motivate them as well as to create a flexible working environment where they are also in a position to fulfil their work-life goals. In the hospitality industry, the employees need to be motivated so that they can create an identity with the company they work for. This also helps to improve their performance. The other thing that I have acquired from this course is related to the aspect of emotional intelligence. Emotional intelligence is just the same as internal motivation towards your own work. If you work in the hospitality industry, you ought to have internal motivation so that you can also be in a position to set your own goals in relation to your work. As individuals, we all have our own goals and aspirations to achieve to achieve at our workplace as well as personal goals. A fine balance between the two should be created so that we can develop that internal motivation that helps us to put more effort in our operations. I have also learnt that personal values are very important when operating in the hospitality industry. These are comprised of beliefs which shape our behaviour in the workplace. When dealing with other people especially in the hospitality industry, it is essential to be honest and truthful. I have realised that this personal value helps to create mutual trust with the clients. I have also noted that responsibility is another personal value that should always shape our behaviour in the hospitality industry since we should all be accountable for our actions. Above all, teamwork is very important in the hospitality industry. Through teamwork, members are